Hello friends,

I’ve always found Black Friday a strange moment for brands like ours.

We don’t believe in inflating prices just to build hype. We don’t push for volume that forces our makers to rush. We’ve built SLOWE around the idea that furniture should be made slowly, fairly, and built to last.

But this year, we’ve considered and deliberated somewhat - but decided to try something a little different - something that feels true to our values, that can help you.

We’re about to start our next production batch, and for a few days, we’re offering preferential pricing on our best sellers, free nationwide delivery, and up to two months of free storage for orders who join this run before 1st December. 

This is NOT a sale. Nobody in our supply chain is being undercut.

Our upholsterers, frame makers, delivery partners, everyone is paid the same fair rate they always are. By consolidating more orders, we can buy materials more efficiently from across our UK supplier network, plan production in larger volumes, and reduce waste. It helps us grow sustainably, and you save as a result. Instead of holding those margins, we’d prefer to pass them directly back to you.

For us, this isn’t about urgency or hype. It’s about alignment and transparency - creating a moment where our customers, makers, and team all benefit from a little shared momentum. So if you’ve been thinking about ordering, now might be a good time.

WHAT WE CAN OFFER

From 29th November until midnight 1st December, all orders placed directly through our website or showroom will include:

~ Free nationwide delivery (usually £145)

~ Preferential pricing: from £2,995 (on Birch) and £3,895 (on Oak)

~ Guaranteed January delivery slot
~ Up to 2 months of free storage, if your home isn’t ready yet (until March 2026) 

~ Five-year structural warranty
~ Pay in instalments
~ Trees planted for every order

NEXT STEPS - HOW TO ACCESS

If you’d like to take part, simply sign up to the form at the bottom of this page.

We will provide you with a personal code via email before the 26th November. The offer will be valid from 28th November -1st December only. Orders will be allocated on a first come first served basis.

Our November production run is limited to around 30 pieces - the number we can comfortably build before the end of the year. Once this allocation is full, the next batch will begin in January.

A THANK YOU

Every order goes directly into building the next phase of SLOWE. It helps us plan the next stage of growth naturally, and it means your sofa bed will arrive by 6th January (or we’ll store it for free until March, if you’re not ready yet).

Thank you for supporting small-scale, fair production.

Best,
Olly (Founder, SLOWE Living)